Ok, I think I'm going out on a limb here and creating a huge debate. But this topic deserves to be debated. For those of you who haven't heard or investigated Dolby's new Atmos system, please see links at the bottom of my question.
Understandably Atmos technology may not alter the way we create, or even deliver our sounds to the mix stage. However I believe this technology provides a limitless creative landscape for the potential of what our sounds can become. And yes, more textures could be added. For instance, the 'helicopter flying over head' example could mean not only creating the sound for the vehicle itself, but it also leaves space to create more detailed imaging such as air movement, more detailed doppler effect, etc. Not to mention a more immersive environments, and sound in general.
So why do so many think this technology will flop? I agree that most people (consumers) don't know specifics about sound. And there have been a billion cases in which a theater had a blown speaker(s) and no one noticed. But honestly with 5.1 and the way it's setup, how could they? I think they'd notice if the film was in Stereo. But with 5.1 you may as well block off the room into 5 sections that blend. Atmos changes all that, and converts existing (under qualified)theater systems into much more accurate and capable ones, even without adding additional systems. I believe it has the ability to change film standards, and those of the movie goers. What common movie goer would now go to a movie theater that played their films in Stereo, after experiencing 5.1? And who then 5.1 once experiencing Atmos? (besides the extra $2.50 Atmos theaters add to their ticket price)
I'm in no way bias, or set in my opinion. I'm simply EXCITED over these possibilities. Aren't you? If not, please share with me your opinion.
Thanks guys!! I'm new to this site and I can't tell you how incredible I think it is, and how much I appreciate all your input and help.
VIDEOS : Intro to Dolby Atmos : http://soundworkscollection.com/atmos
Brave is the first film to implement Atmos Technology. Brave Special Features, Gary Rydstrom talks about mixing Brave with Atmos : http://soundworkscollection.com/brave
This document pertains to how to literally setup your theater for Atmos,
This pertains to the Vision of Atmos. What it does and also how it applies the film makers, as well as the audience.