Here's an interesting question and I hope it's answerable and not too general.
What are some good ways of creating excitement in your sound design? How do you really thrill the audience with sound?
I know most of it comes from content and film editing. For instance, it is far easier to make an action/thriller movie thrill the audience than a teletubbies episode; or is it?
Dynamics?
Counterpointing?
Certain timbres of sounds?