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Seems to be retailing for $250 or so. Not bad price-wise, but most wireless packs will come with a larger lapel mic like that. Might as well spend $70 more and get a great sounding, tiny Countryman B6.
Disclaimer: I don't do interviews or docs, only narrative film sound, so I don't really use lapels. I do use them in life production sound, but use Countryman E6s for that.
This sounds like a good mic and I would like a couple, my only concern at the moment is the frequency range which is 60Hz - 18kHz which is a lot less lower end than other lavs. How much of an issue this will be regarding dialogue I am not sure. It seemed to sound fairly nice on the vid posted above.