In my experience after dubbing a lot of cartoons and stuff for tv that since tv in india is at -10 dB (sd cable or satellite), while dubbing in studio I set my preamp to get levels of max -10dB in protools for normal dialogues and upto -3 for any angry/shouting dialogue, cause everything is gonna be compressed/gain lowered later to fit with in -10 on tape

But for some major theatre release films, that I have started dubbing (with 2 mics) on with a reputed sound designer, all levels are hot, in the sense that I or the sound designer set the gain on the preamp to get levels as high as possible with out clipping.

In both cases-tv/films, for a loud shouting kind of dialogue, the artist is asked to step back a little, to get more voice projection without clipping. If he movies back too much he starts sounding hollow or I hear room tone.